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FIELD OF STUDY
Management & Business

DEGREE OBTAINED
Master 2 (Second-Year Master's Program):
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DURATION	CREDITS
2 Years	120 ECTS: 60 per year

MAIN SUBJECT AREAS
• International Marketing Strategy
• Business Intelligence
• Artificial intelligence
• Digital Marketing & Big Data
• Market Research

French as a foreign language course available (20h per semester)

OBJECTIVES
- Analyzing firms and their environment for an effective internationalization strategy while considering the specificities of the North American business culture
- Understanding global customers through market research and deploying artificial intelligence, big data analysis and digital marketing tools for a better Customer Relationship Management
- Mastering intercultural business management in terms of supply chain, project financing, communication, marketing strategy and digital solutions with respect to global sustainability
- Developing, implementing and managing an import / export policy with a multinational-like and North American business mindset

ADMISSION
Level required: Bachelor in economics and management or in a related field.
A good knowledge (minimum B2) in at least one foreign language amongst those taught at the Faculty is compulsory.
 

English proficiency	French proficiency
Level C1	Level B2

FACULTY


CONTACT
Kamalia MEHTIYEVA
Responsable pédagogique du Master MCI Commerce international et le Monde Amérique du Nord
kamalia.mehtiyeva@u-pec.fr

Jeremie ABOIRON
Responsable pédagogique du Master 2 MCI Commerce international et le Monde Amérique du Nord (par alternance)
jeremie.aboiron@u-pec.fr